THE BEGINNING
The history of Salt is directly connected to the vision and journey of its founder, Laura Widal.
I’ve always been restless. I built a career as an HR executive in large companies, and new challenges were my fuel. After 14 years in the corporate world, I decided I wanted to expand the impact of my work to multiple companies.
THE CHALLENGE
In 2014, Laura founded her own company, partnering with an international consultancy to establish herself in the market. This was the first step in her entrepreneurial journey.
In 2016, we became an independent brand, known at the time as Laura Widal Consultoria.
THE CONSOLIDATION
In 2021, we launched the Salt brand, leaving behind the name Laura Widal Consultoria. "The consultancy has always been bigger than myself, and it was essential to represent the impact of the results that a strong team delivers to each of our clients. We developed a way of working that brings customized solutions and services to companies. Our team of consultants and project managers has always made all the difference."
The business thrived. "We became recognized for designing innovative strategies within a unique mix of tailor-made services that leave a legacy of consolidated learning within the teams involved in the projects," she explains.
With a robust client portfolio—including names like Porto, iFood, Petz, Magalu, Alelo, and others—Laura highlights that one of the greatest challenges is helping them keep up with the world’s transformations: "The way we work has changed. Team expectations have also reached a new level, and this needs to be reflected in people management practices and leadership."
BRAND
POSITIONING
WORK IS DYNAMIC
"We are constantly reinventing ourselves. We combine our HR expertise, agile methodologies, and design thinking—already our trademark—with modern concepts and tools for people development. This generates transformative insights for our clients," says Laura with enthusiasm.
The Salt brand was created after we had already been in the market for seven years. When interviewing clients and partners, we noticed a pattern: there was always a transformation in people and environments after our projects. So, we decided to associate our brand with something that symbolizes transformation in everything it touches, and the obvious answer was salt.
Since ambition is a defining characteristic of our team, we kept the name in English. After all, who’s to say this journey won’t cross oceans at some point?
"Our brand brings the freshness, modernity, and flavor that reflect the transformation we aim to deliver," concludes Laura.
